Intuitive
This pertains to the affordances things have: how we think things should be interacted with. Designers need to match people's expectations with an object's functions.
Familiarity
We used everyday gestures that people already know: turning a physical volume knob is engrained into human behaviour. It does not require a user manual.
Freedom of Control
The driver should be at the center of the experience, it's their car after all. Systems that operate without communicating their intent are frustrating to people.
Innovation
The focus was to deliver a natural user experience, relying on familiar patterns, known gestures, and in general employing interactions that are second nature and don't require a cognitive effort. This in turn means that the technological part of our solution needs to be quasi invisible, as to not distract.